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Self-Publishing Business 101


The Art and Science of Book Promotion


Jon Fitch

(Founder and CEO of Publish Wholesale)


September 2014

Copyright Publish Wholesale





Proper book promotion is something that a lot of authors don't do. These are the authors who try to find experts willing to put their energies to promote books. Agents do this. Traditional publishers do this. They become that second personality, that small “business mind.” In doing so, these business pros confine the authors to the only world they know—writing, dreaming, and hoping—while the agents or publishers get the lion's share of the profits from small businesses that can actually belong to the authors, if they only know how to handle it and handle it well.


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