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Self-Publishing Business 101


The Art and Science of Book Promotion

Part 2: To Delegate or Not to Delegate


Jon Fitch

(Founder and CEO of Publish Wholesale)



September 2014

Copyright Publish Wholesale



Backward glance


In Part 1 of this series, I introduced to you the concept of handling your book promotion project like a small business in its start-up stage. We also got down to the basics of one of the important tools in the small-business-start-up process—capitalization. For Part 2 of the series here, we will delve into the second tool—delegation—through which you will learn whether, when, what, why, and how to delegate particular tasks.


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