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Where Distribution Ends and Promotion Begins


Why Not Every Author Agrees that Promotion Does
the Trick


Rhea Delgado

October 2013

Copyright Publish Wholesale


Book Promotion—Is It Worth It or Worthless?


Although book promotion is a norm and believed to be an effective method of getting your book known, therefore boosting its sales, there are still some who believe otherwise. Bestselling author Kristine Kathryn Rusch stated her reasons why and how spending time promoting your book is not a time well-spent in The Business Rusch: Hurry Up. Wait,” an article she posted on her blog. According to Rusch:


“Publicity doesn’t work for books. It really doesn’t. All it does is get your name in front of a reader who might then glance at your book. Or not.”

And for the independent authors, here is what Rusch had to say:

“Writers who promote their book instead of writing the next book are wasting their time. The more books you’ve written, the more books you’ll sell. That’s how it works. That’s how it’s always worked.”

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